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Case Studies


client: NextFoods

NextFoods Fact Sheet | GoodBelly Fact

| Steve Demos Bio | Todd Beckman

| GoodBelly Boulder Press Release


goal: Launch NextFoods’ initial product offering, GoodBelly. A probiotic fruit shooter. (White Wave and Silk SoyMilk founder, Steve Demos’ new business venture). Refresh Agency created the overall ‘belly celebration’ campaign, which was applied in both the PR, advertising and marketing launch of the product. Initial beta test site in headquarter Boulder, CO – subsequent national roll out.


Press (sampling):

Running Times Magazine :: June 2008
Ease Your Woes: How probiotics can help ease intestinal, respiratory ills


Odessey Magazine :: May/June 2008
The Food Feign


Colorado Biz Magazine :: May 2008
Cool Stuff: Goodbelly


New Nutrition Business :: Apr 2008
NextFoods Unveils ‘Daily Active Nutrition’


Wall Street Journal :: March 2008
Steve Demos’ Second Act: Probiotic Products


Daily Camera :: March 2008
Demos Takes on the Big Boys at Natural Products Expo West


Fortune :: Nov 2007
The Soy Milk Man’s Second Act


IAMELEPHANT :: Winter 2008
Interview with Steve Demos on NextFoods and GoodBelly

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