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Case Studies


client: Pernille Bülow | Media kit

goal: Refresh Agency was hired to streamline communication, branding and consumer awareness by applying analytical and strategic public relations and marketing tools. Refresh Agency project managed outsourcing of Design Collection production overseas, including communication, design precision, and branding. Public Relations efforts were managed on all four Pernille Bülow collections, including overall brand management.

about: Pernille Bülow is one of Denmark’s most highly recognized glass designers and glass blowers. The Pernille Bülow collection consists of the Black Label Collection, a mouth blown collection made in Denmark, the Design Collection, mouth blown in Asia, the Jewellery collection, which is made fair trade in Ghana, Africa, and the Textile Collection, made fair trade in Ghana, Africa.
Pernille Bülow is available at high-end boutiques, home design retailers and department stores, art galleries and fashion boutiques in Scandinavia and beyond. Pernille Bülow has 3 of their own concept stores.

Press (sampling):

Sol Kampagne med Kræftens Bekæmpelse :: March 2007
Pernille Bülow A/S og Kræftens Bekæmpelse Samarbejder om Sol Kampagne Smykke
English: Pernille Bülow A/S and The Danish Cancer Society Co-create Sun Campagne Necklace


Femina Magazine :: Jan 2007
Pernille Bülow Smykke Kollektion


Femina Magazine :: Dec 2007
Skulpturel og Feminine
Press Release: Pernille Bülow Jewellery Approved By Fair Trade Denmark :: Dec 2007


DR TV – Denmark/Bornholm :: Jan 2007
Image Gallery: Single Mothers Create Jewellery for Pernille Bülow on Micro Credit Loan Program


TV2 – Denmark/Bornholm :: Apr 2007
Bülow i Ghana (0:02:36): Pernille Bülow har sat en produktion af halskæder i gang i Ghana til en kampagne for Kræftens Bekæmpelse


Alt For Damerne Magasin :: April 2004
Smykker med hab og historie
English: Jewellery with Hope and History


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